Limitless Leadership Coaching

People + Process = Profit

Welcome to the future of automotive business success.

We believe that the key to sustainable growth and profitability lies in the perfect synergy of leadership, performance, and technician coaching. Our unique blend of expertise is designed to elevate both your people and processes, ensuring your shop thrives in today's competitive landscape.

As a shop owner, it's critical to the success of your business to develop your high performing team members to their greatest potential. If you believe that their growth and development rests solely on your shoulders... we're here to help. Allow us to take some of that weight off your shoulders by giving you the gift of TIME. 

Limitless Leadership helps shop leaders learn how to lead, coach, train, and manage people better by sharing proven leadership, performance, and technician techniques and resources. We're a team of automotive industry leading experts in leadership and performance with proven track records that have helped thousands go from great to greater.  

Don't settle for ordinary coaching services. People + Process = Profit. 

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So... Let's Talk About That Gift of Time. Here's How We Can Help!

 

“Many leaders told us they don’t have the time in this high-pressure economy for the slow and tedious work of teaching people and helping them grow.” - Daniel Goleman, Psychologist and Author, Creator of the six leadership styles model popularized in his 2002 book, Primal Leadership

Our coaching services are designed to grow and develop people, processes, and profit. Let's discover which option is best for you!

Let's Connect

Let's jump on a FREE discovery call to discuss what your greatest challenges are to see if our services are a good fit for you and your team. Whether you're interested in coaching, training, or consulting services, let's jump on a call to discover how Limitless Leadership is your one stop solution to your shop's greatest needs. 

Book a FREE Discovery Call

1-on-1 Coaching

People don't care how much you know until they know how much you care. Using our signature 'roots to results' framework, we navigate through a 3-phase process for personal and professional development, paired with performance or technician coaching that has consistently delivered results to shop owners across the country.

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Training

Whether you're in need of Leadership, Service Manager/Adviser, and/or Technical Training, our training offerings with additional follow-up for increased retention is designed to improve knowledge, skills, and performance, and to change attitudes and behaviors that allows your shop to go to the next level. 

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Consulting

We offer a wide variety of services outside of coaching and training. As a shop owner, getting the right people on the bus and the wrong people off the bus is one of the most critical factors to your success. In addition to recruiting, interviewing, and assisting with onboarding your next hire, let's talk about other ways we can serve you and your team. 

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What Our Clients Are Saying...

“I’ve seen Josh’s dedication to his craft for nearly a decade, so investing in his coaching services for over a dozen of my team members was an easy decision. The deep impact that Josh’s coaching has on them is immeasurable. His introduction and implementation of 1-on-1’s, paired with effective delegation strategies have proved to be a game changer for us. As a result of Josh’s influence, both of my businesses continue to thrive with increased revenue, improved communication, and a more unified team. Most importantly, Josh not only helps develop my employees, but also creates more engaged spouses and parents for their families. I highly recommend his coaching services.”

- Jeff, Multi-Unit Owner

“Josh is a fiery, enthusiastic and energetic leadership coach that not only loves to teach and develop but also loves to learn with his clients. After 6 months of having my axe sharpened by Josh I’ve seen great culture improvements in my team due to the discipline of care, intentionality, and support learned from Josh. From 5 steps to effective communication to 1 on 1 coaching, to anxiety management, Josh focuses on every aspect of growth for leaders. I am much more equipped to lead and look forward to the further growth going forward.”

- Josiah, Store Director

"I have had the privilege of working with Josh Parnell for many years and have been consistently impressed by his exceptional mentorship, leadership, and coaching. Josh’s unwavering dedication to his craft and his clients is evident in every interaction. His strategic approach to 1-on-1 coaching and effective delegation has transformed our business operations. Under his guidance, our communication has improved, our team has become more cohesive, and our revenue has significantly increased. Josh’s impact extends beyond the workplace. He fosters a holistic approach to development, helping my employees grow not only as professionals but also as spouses and parents. His ability to cultivate both personal and professional growth makes him an invaluable asset to any organization. If you are looking to achieve a greater level of success, I highly recommend Josh Parnell’s coaching services."

- Aaron, Multi-Unit Owner
 
 
 

Limitless Leadership is right for you if you or your team are looking to...

  • Lead, coach, train, and/or manage more effectively. All four are different, but all four are necessary. We do a deep dive on how to effectively do each.
  • Improve communication. When there's a breakdown in communication, voids get created. Negativity tends to fill those voids. Foundational conversations paired with our 5 steps to effective communication helps us discover that difficult conversations don't have to be difficult.
  • Challenge limiting beliefs. The biggest battle many leaders face is in between the ears. One of the greatest mistakes leaders make is assuming all of their thoughts are true. A breakdown of our 'roots to results' coaching approach allows you to experience the results you've been striving for all along.
  • Eliminate micromanagement. We learn a more effective management style with situational leadership and avoid micromanaging through the implementation of 1-on-1's, along with a roadmap of delegation to empower and effect change.
  • Stop shifting back and forth from "player to coach". We can give a man to fish so he can eat for a day, or teach him how to fish so he can eat for a lifetime. We help you stay in the coach's seat to teach your team "how to fish".
  • Master advanced techniques. Get targeted training to sharpen your skills with advanced diagnostic tools and repair methods, empowering you to tackle even the most challenging automotive problems with confidence.

  • Boost efficiency. Adopt best practices and time management strategies specifically designed for technicians, helping you complete jobs faster without compromising quality, leading to higher productivity and satisfaction.

  • Career growth. Unlock new career opportunities by developing leadership abilities and gaining expertise in specialized areas. 

  • Clear communication. Enhance your ability to explain complex technical issues to customers and teammates, ensuring clear understanding and building stronger professional relationships within the shop.

  • Stay ahead with up-to-date knowledge. Keep your skills current by staying informed about the latest automotive technologies and industry trends, ensuring you remain at the forefront of the industry.

  • Financial guidance. Discover key strategies for managing consistent flat-rate compensation and planning for sustained success. Learn about the significance of smart tool purchases and selection. Emphasize the value of ongoing education, focusing on not just acquiring new skills but also honing existing competencies
  • Develop skills and knowledge. When we develop and enhance skills and knowledge, our clients see an increase in efficiency and performance.
  • Increase productivity. We help identify areas for improvement in workflow and processes. An efficient team is a productive team. When you maximize your shop’s productivity, you are able to serve more people.
  • Set and achieve goals. We help individuals set realistic stretch goals and work with the team to create an actionable roadmap to achieve those goals. When you are achieving the right goals, your business will grow.
  • Enhance accountability. We help establish and achieve KPI goals by raising the awareness, providing benchmarks, establishing personal accountability, supporting, and providing resources for improvement. 
  • Grow and develop. Today's workforce wants more than a job. They want a supportive environment that fosters development in both the personal and professional aspects of their lives. When team members feel a vested interest in them from their employer, it boosts morale and leads to a better shop culture.

What More of Our Clients Are Saying...

"I was able to turn a phone quote/estimate into an appointment on a VW Tiguan. Utilizing some of the strategies Brandon suggested I got the guest to bring the vehicle in for a drop off. Posted my best week for hours sold last week and had an ARO of $789.76 which is my third highest ARO of the year."

-Chris

 
 
 

What More of Our Clients Are Saying...

"This is a program that is a life changing experience, if the client wants it to be. Each coaching session is geared towards understanding their needs and connecting them to actionable and measurable goals. Be prepared to be comfortable being uncomfortable, as Josh will challenge you to evolve. 1-on-1 coaching was a lost art, Josh is changing that everyday.”

- Chris, General Manager

"Josh has a practical, common sense approach to delving into leadership that starts with personal accountability and extends through significantly improving communication and seeking to understand context before making judgement."

- Kevin, Multi-Unit Owner

"Josh’s coaching services are top of the line. I feel safe to open up and share my full story without feeling judged. He is very good at active listening and allows for the conversations to happen organically and flow in a natural way. I would 110% recommend his services to anyone looking to take their leadership (personally or professionally) skills to the next level. I am a better leader, father and husband thanks to Josh."

- Dustin, Guest Relations Specialist

Meet the Team Leads

Josh Parnell is the Founder and CEO of Limitless Leadership LLC. He is an experienced leadership coach and a United States Air Force veteran with over 20 years of leadership experience.

Josh helps people tap into unrecognized potential to achieve limitless results. Or in other words, he helps aspiring leaders learn how to lead, coach, train, and manage people... better, by sharing his proven leadership techniques and resources, most notably his signature "roots to results" coaching method adopted by many of his clients. 

Prior to entrepreneurship, he grew and developed his leadership skills as a corporate trainer and coach for Christian Brothers Automotive, where he led a TEAM for nearly a decade that served thousands of employees within the organization.

Josh is the host of the Josh Parnell Leadership Podcast and enjoys traveling, reading, cooking, and working out. He's married to his wife, J’anvieu, and together they are raising leaders in their four children at home in Houston, Texas.

Joe Hyde is our lead technician coach with over 30 years of experience in the automotive industry.

As an ASE Master Technician L1, Ford Senior Master Technician, and holder of more than 20 OEM certifications, Joe has dedicated his career to mastering the art of automotive repair and leadership. He holds an Automotive Instructors Certificate from Boise State University, a minor in Electronics, and a Certificate in Executive Leadership from Cornell. His expertise extends to being an OEM Automotive Software Specialist, an industry instructor, and he also serves as a valued member of the Auto Care Association Government Affairs Board.

Joe's passion for problem-solving began at a young age when he repaired his single mother's car. This early spark ignited a lifelong commitment to the automotive field, allowing him to evolve alongside the industry, from carburetors to electric and autonomous vehicles. Throughout his career, Joe has held various roles, from a general service technician to a service director at a large dealership. He has also had the privilege of mentoring the next generation of technicians through apprenticeship programs and trade school instruction. His leadership skills were honed during his tenure at Christian Brothers Automotive, where he built and led a team of corporate technician trainers dedicated to excellence.

Joe is a proud father of four daughters, aged 34 to 20, and a grandfather to eight. He enjoys golf, traveling, spending time with family, high school athletics, and throwing darts (English). With deep roots in both Georgia and Idaho, Joe's life and work are guided by his faith, and he is committed to serving others with integrity and dedication.

Brandon Jones, AAP, is a seasoned performance coach with a track record of delivering proven results. He honed his expertise at Northwood University and the University of the Automotive Aftermarket, where he earned the prestigious designation of Automotive Aftermarket Professional.

Certified by ASE in P2 and C1, Brandon brings a wealth of technical knowledge to his coaching. As a former shop owner and having personally visited and worked with over 1,000 shops throughout his career, Brandon understands the intricacies of the automotive industry. He also serves as a valued member of the Auto Care Association Education Board, further solidifying his commitment to advancing the field.

Brandon enjoys fishing, golf, and pickleball. He cherishes spending time with his two teenage boys, coaching their basketball teams and creating lasting memories with them.

Clients We've Proudly Served

Your Transformation is Waiting

1-ON-1 COACHING

  • Leadership, Performance, Technician, and/or Sales Coaching  
  • Customized Resources
  • Weekly Zoom Calls w/ Strategically Paired Coaches for Customization
  • Weekly Reports with Calls to Action
  • Text, Phone, and Email Support
  • Bi-Monthly Zoom Call Updates for Owners
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TRAINING

  • Live Service Manager/Adviser Training- The Leadership Mindset, Effective Communication, Roadmap of Delegation, Unstoppable Sales, The Guest Experience, Phone Skills, Influencing Metrics, and more
  • Live Technician Training- Advanced Diagnostics, Troubleshooting,  Oscilloscope Training, Advanced Electrical, and more
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CONSULTING

  • Recruiting, Interviewing with DISC Assessment, Hiring, and Onboarding
  • New Shop Setup- Build Shop Workflow, Guest Experience, and Creation of Standard Operating Procedures
  • Shop Health Assessment- Personal Shop Visit to Determine the Overall Health and Opportunity Areas of Your Business
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THE LIMITLESS LEADERSHIP BLUEPRINT

  • The Limitless Leadership Blueprint is a 5-Course Online Training Blueprint Designed to Take Your Shop to the Next Level
RELEASING IN 2025

Common Questions

Streaming on all podcast platforms and full episodes on YouTube

This podcast is dedicated to helping automotive repair shops learn how to lead, coach, train, and manage people better by sharing proven techniques and thought provoking interviews from industry leaders.

Are you ready to tap into unrecognized potential to achieve limitless results? Click the link below to subscribe and listen today!

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